Starbucks CEO: I’m not the first CEO to make a coffee trade
Starbucks CEO Howard Schultz has made a number of coffee trade deals in his career, including one in 2014 with British coffee giant Lidl, where he traded a 4.7 million-cup bag of beans for a 3.9 million-pack.
He also traded a bag of roasted beans for an 8,000-ounce bag of espresso.
Schultz also bought a 3,500-cup container of milk for $2,600.
But the Starbucks trade in the coffee industry isn’t his first.
Schultz first became interested in coffee in the 1990s, when he moved to a California coffee farm.
He began to make coffee at home.
After that, Schultz decided to try the business, which he began trading in 2003.
Schultz has also sold coffee and tea products.
He was recently named one of Fortune’s 100 Most Influential People in 2018 by Forbes magazine.
